Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler..

Main Author: Lee, Nancy, 1932-
Other Authors: Kotler, Philip. II.
Language:English
Published: California : US.; c2011...
Edition:4th ed..
Subjects:
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100 1 |a Lee, Nancy, 1932-  
245 0 0 |a Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.. 
250 |a 4th ed.. 
260 |a California : US.; c2011... 
300 |a p. cm.. 
500 |a Includes bibliographical references index. 
650 0 |a Behavior modification.  
650 0 |a Social marketing.  
700 |a Kotler, Philip. II.  
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999 |a 1000023380  |b Book  |c Orange Spot 
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