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LEADER |
00816cam a2200265 7i4500 |
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0000014352 |
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20150325090000.0 |
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iicp-my |
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20120920140500.0 |
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120920 000 0 eng d |
020 |
|
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|a 9781412981491
|
039 |
|
9 |
|y 201209201405
|z shanthini
|
090 |
0 |
0 |
|a 658.8
|b LEE
|
100 |
1 |
|
|a Lee, Nancy, 1932-
|
245 |
0 |
0 |
|a Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler..
|
250 |
|
|
|a 4th ed..
|
260 |
|
|
|a California : US.; c2011...
|
300 |
|
|
|a p. cm..
|
500 |
|
|
|a Includes bibliographical references index.
|
650 |
|
0 |
|a Behavior modification.
|
650 |
|
0 |
|a Social marketing.
|
700 |
|
|
|a Kotler, Philip. II.
|
999 |
|
|
|a 1000023379
|b Book
|c Green Spot
|
999 |
|
|
|a 1000023380
|b Book
|c Orange Spot
|
999 |
|
|
|a 1000023381
|b Book
|c Yellow Spot
|