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120920 000 0 eng d |
| 020 |
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|a 9781412981491
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| 039 |
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9 |
|y 201209201405
|z shanthini
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| 090 |
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|a 658.8
|b LEE
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| 100 |
1 |
|
|a Lee, Nancy, 1932-
|
| 245 |
0 |
0 |
|a Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler..
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| 250 |
|
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|a 4th ed..
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| 260 |
|
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|a California : US.; c2011...
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| 300 |
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|a p. cm..
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| 500 |
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|a Includes bibliographical references index.
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| 650 |
|
0 |
|a Behavior modification.
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| 650 |
|
0 |
|a Social marketing.
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| 700 |
|
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|a Kotler, Philip. II.
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| 999 |
|
|
|a 1000023379
|b Book
|c Green Spot
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| 999 |
|
|
|a 1000023380
|b Book
|c Orange Spot
|
| 999 |
|
|
|a 1000023381
|b Book
|c Yellow Spot
|