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Social marketing : influencing...
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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler..
Main Author:
Lee, Nancy, 1932-
Other Authors:
Kotler, Philip. II.
Language:
English
Published:
California : US.; c2011...
Edition:
4th ed..
Subjects:
Behavior modification.
Social marketing.
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Item Description:
Includes bibliographical references index.
Physical Description:
p. cm..
ISBN:
9781412981491
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