Service management and marketing : customer management in service competition / by Christian Gronroos..

Main Author: GrEonroos, Christian.
Language:English
Published: Chichester : John Wiley, c2007..
Edition:3rd ed..
Subjects:
LEADER 00837cam a2200253 7i4500
001 0000014345
005 20150325090000.0
003 iicp-my
005 20120912082400.0
008 120912 000 0 eng d
020 |a 9780470028629  
039 9 |y 201209120824  |z staff 
090 0 0 |a 658.8   |b GRO 
100 1 |a GrEonroos, Christian.  
245 0 0 |a Service management and marketing : customer management in service competition / by Christian Gronroos.. 
250 |a 3rd ed.. 
260 |a Chichester : John Wiley, c2007.. 
300 |a x, 483 p. : ill. ; 24 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Customer services.  
650 0 |a Service industries - Marketing.  
999 |a 1000023364  |b Book  |c Green Spot 
999 |a 1000023365  |b Book  |c Red Spot 
999 |a 1000023366  |b Book  |c Orange Spot