Service management and marketing : customer management in service competition / by Christian Gronroos..
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Chichester : John Wiley, c2007..
|
| Edition: | 3rd ed.. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
|---|---|
| Physical Description: | x, 483 p. : ill. ; 24 cm.. |
| ISBN: | 9780470028629 |