GrEonroos, C. Service management and marketing: Customer management in service competition / by Christian Gronroos. (3rd ed.). Chichester : John Wiley, c2007.
Chicago Style CitationGrEonroos, Christian. Service Management and Marketing: Customer Management in Service Competition / By Christian Gronroos. 3rd ed. Chichester : John Wiley, c2007.
MLA CitationGrEonroos, Christian. Service Management and Marketing: Customer Management in Service Competition / By Christian Gronroos. 3rd ed. Chichester : John Wiley, c2007.
Warning: These citations may not always be 100% accurate.