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LEADER |
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120731 000 0 eng d |
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|a 9780324304305
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|y 201207311635
|z staff
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090 |
0 |
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|a 306.3
|b GUN
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100 |
1 |
|
|a Gundlach, Gregory T.
|
245 |
0 |
0 |
|a Explorations of marketing in society / by Gregory T. Gundlach, Lauren G. Block, William L. Wilkie..
|
260 |
|
|
|a Mason, Ohio : Thomson, c2007..
|
300 |
|
|
|a xix, 955 p. : ill. ; 25 cm..
|
500 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Consumer behavior.
|
650 |
|
0 |
|a Marketing - Social aspects.
|
700 |
|
|
|a Block, Lauren G.
|
700 |
|
|
|a Wilkie, William L.
|
999 |
|
|
|a 1000023308
|b Book
|c Green Spot
|
999 |
|
|
|a 1000023309
|b Book
|c Yellow Spot
|
999 |
|
|
|a 1000023310
|b Book
|c Orange Spot
|