Explorations of marketing in society / by Gregory T. Gundlach, Lauren G. Block, William L. Wilkie..

Main Author: Gundlach, Gregory T.
Other Authors: Block, Lauren G., Wilkie, William L.
Language:English
Published: Mason, Ohio : Thomson, c2007..
Subjects:
Item Description:Includes bibliographical references and index.
Physical Description:xix, 955 p. : ill. ; 25 cm..
ISBN:9780324304305