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Services marketing : Integrati...
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Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
Main Author:
Zeithaml, Valarie A.
Other Authors:
Bitner, Mary Jo.
,
Gremler, Dwayne D.
Language:
English
Published:
New York : McGraw-Hill, c2013..
Edition:
6th ed..
Subjects:
Customer services.
Services industries - Marketing
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