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120726 000 0 eng d |
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|a 9780071086967
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|a 201209271634
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|a Zeithaml, Valarie A.
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| 245 |
0 |
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|a Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
|
| 250 |
|
|
|a 6th ed..
|
| 260 |
|
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|a New York : McGraw-Hill, c2013..
|
| 300 |
|
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|a xiii, 642p. : ill. ; 25cm..
|
| 500 |
|
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|a Includes index.
|
| 650 |
|
0 |
|a Customer services.
|
| 650 |
|
0 |
|a Services industries - Marketing
|
| 700 |
0 |
|
|a Bitner, Mary Jo.
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| 700 |
0 |
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|a Gremler, Dwayne D.
|
| 999 |
|
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|a 1000023298
|b Book
|c Red Spot
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| 999 |
|
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|a 1000023300
|b Book
|c Orange Spot
|