Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..

Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo., Gremler, Dwayne D.
Language:English
Published: New York : McGraw-Hill, c2013..
Edition:6th ed..
Subjects:
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245 0 0 |a Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler.. 
250 |a 6th ed.. 
260 |a New York : McGraw-Hill, c2013.. 
300 |a xiii, 642p. : ill. ; 25cm.. 
500 |a Includes index. 
650 0 |a Customer services.  
650 0 |a Services industries - Marketing  
700 0 |a Bitner, Mary Jo.  
700 0 |a Gremler, Dwayne D.  
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