01034cam a2200289 7i4500 0000014299 20150325090000.0 iicp-my 20120726133200.0 120726 000 0 eng d 9780071317009 201207261332 staff 201207261238 staff 658.4 CRA Thompson, Arthur A. Crafting and executing strategy : the quest for competitive advantage : concepts and cases / by Arthur A. Thompson, Margaret A.Peteraf, John E.Gamble and A.J.Strickland III.. 18th ed. [Global Edition]. New York : McGraw-Hill/Irwin, c2012.. 462p. : col.ill. ; 25cm.. Includes index. Strategic planning. Strategic planning - Case studies. Peteraf, Margaret A. Gamble, John E. Strickland III, A.J. 1000023295 Book Green Spot 1000023296 Book Yellow Spot 1000023297 Book Orange Spot