Marketing management strategies / by O.C. Ferrell & Michael D. Hartline..
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| Language: | English |
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Australia : Cengage Learning, c2011..
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| Edition: | 5th ed. [International Edition]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxii, 746 p. : ill. ; 25 cm.. |
| ISBN: | 9780538467445 |