Ferrell, O., & Hartline, M. D. Marketing management strategies / by O.C. Ferrell & Michael D. Hartline. (5th ed. [International Edition].). Australia : Cengage Learning, c2011.
Chicago Style CitationFerrell, O.C., and Michael D. Hartline. Marketing Management Strategies / By O.C. Ferrell & Michael D. Hartline. 5th ed. [International Edition]. Australia : Cengage Learning, c2011.
MLA CitationFerrell, O.C., and Michael D. Hartline. Marketing Management Strategies / By O.C. Ferrell & Michael D. Hartline. 5th ed. [International Edition]. Australia : Cengage Learning, c2011.
Warning: These citations may not always be 100% accurate.