Description: Marketing plan handbook / by Marian Burk Wood..

Main Author:	Wood, Marian Burk
Language:	English
Published:	Boston : Pearson, c2011..
Edition:	4th ed. [International Edition].
Subjects:	Marketing - Management. Marketing - planning.

Item Description:	Includes bibliographical references and index.
Physical Description:	xiv, 210 p. : ill. ; 23 cm..
ISBN:	9780137053506