Strategic marketing / by David W. Cravens & Nigel F. Piercy..

Main Author: Cravens, David W.
Other Authors: Piercy, Nigel F.
Language:English
Published: Boston : McGraw Hill, c2009..
Edition:9th ed. [International Edition].
Subjects:
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020 |a 9780071263351  
039 9 |y 201206121756  |z diyana 
090 0 0 |a 658.802   |b CRA 
100 1 |a Cravens, David W.  
245 0 0 |a Strategic marketing / by David W. Cravens & Nigel F. Piercy.. 
250 |a 9th ed. [International Edition]. 
260 |a Boston : McGraw Hill, c2009.. 
300 |a xv, 784 p. : ill. ; 26 cm.. 
500 |a Includes index. 
650 0 |a Marketing - Management.  
650 0 |a Marketing - Decision making.  
700 |a Piercy, Nigel F.  
999 |a 1000022982  |b Book  |c Green Spot