|
|
|
|
| LEADER |
00732cam a2200241 7i4500 |
| 001 |
0000014203 |
| 005 |
20150325090000.0 |
| 003 |
iicp-my |
| 005 |
20120612175600.0 |
| 008 |
120612 000 0 eng d |
| 020 |
|
|
|a 9780071263351
|
| 039 |
|
9 |
|y 201206121756
|z diyana
|
| 090 |
0 |
0 |
|a 658.802
|b CRA
|
| 100 |
1 |
|
|a Cravens, David W.
|
| 245 |
0 |
0 |
|a Strategic marketing / by David W. Cravens & Nigel F. Piercy..
|
| 250 |
|
|
|a 9th ed. [International Edition].
|
| 260 |
|
|
|a Boston : McGraw Hill, c2009..
|
| 300 |
|
|
|a xv, 784 p. : ill. ; 26 cm..
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
0 |
|a Marketing - Management.
|
| 650 |
|
0 |
|a Marketing - Decision making.
|
| 700 |
|
|
|a Piercy, Nigel F.
|
| 999 |
|
|
|a 1000022982
|b Book
|c Green Spot
|