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LEADER |
00732cam a2200241 7i4500 |
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0000014203 |
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20150325090000.0 |
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iicp-my |
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20120612175600.0 |
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120612 000 0 eng d |
020 |
|
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|a 9780071263351
|
039 |
|
9 |
|y 201206121756
|z diyana
|
090 |
0 |
0 |
|a 658.802
|b CRA
|
100 |
1 |
|
|a Cravens, David W.
|
245 |
0 |
0 |
|a Strategic marketing / by David W. Cravens & Nigel F. Piercy..
|
250 |
|
|
|a 9th ed. [International Edition].
|
260 |
|
|
|a Boston : McGraw Hill, c2009..
|
300 |
|
|
|a xv, 784 p. : ill. ; 26 cm..
|
500 |
|
|
|a Includes index.
|
650 |
|
0 |
|a Marketing - Management.
|
650 |
|
0 |
|a Marketing - Decision making.
|
700 |
|
|
|a Piercy, Nigel F.
|
999 |
|
|
|a 1000022982
|b Book
|c Green Spot
|