Cover Image

Strategic marketing / by David W. Cravens & Nigel F. Piercy..

Main Author: Cravens, David W.
Other Authors: Piercy, Nigel F.
Language:English
Published: Boston : McGraw Hill, c2009..
Edition:9th ed. [International Edition].
Subjects:
Marketing - Management.
Marketing - Decision making.
Item Description:Includes index.
Physical Description:xv, 784 p. : ill. ; 26 cm..
ISBN:9780071263351

Similar Items