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Strategic marketing / by David...
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Strategic marketing / by David W. Cravens & Nigel F. Piercy..
Main Author:
Cravens, David W.
Other Authors:
Piercy, Nigel F.
Language:
English
Published:
Boston : McGraw Hill, c2009..
Edition:
9th ed. [International Edition].
Subjects:
Marketing - Management.
Marketing - Decision making.
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Item Description:
Includes index.
Physical Description:
xv, 784 p. : ill. ; 26 cm..
ISBN:
9780071263351
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