APA Citation

Cravens, D. W., & Piercy, N. F. Strategic marketing / by David W. Cravens & Nigel F. Piercy. (9th ed. [International Edition].). Boston : McGraw Hill, c2009.

Chicago Style Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing / By David W. Cravens & Nigel F. Piercy. 9th ed. [International Edition]. Boston : McGraw Hill, c2009.

MLA Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing / By David W. Cravens & Nigel F. Piercy. 9th ed. [International Edition]. Boston : McGraw Hill, c2009.

Warning: These citations may not always be 100% accurate.