<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00992cam a2200301 7i4500</leader>
  <controlfield tag="001">0000014113</controlfield>
  <controlfield tag="005">20150325090000.0</controlfield>
  <controlfield tag="003">  iicp-my</controlfield>
  <controlfield tag="005">  20120430125000.0</controlfield>
  <controlfield tag="008">120430                       000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9780273753360 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">0273753363 </subfield>
  </datafield>
  <datafield tag="039" ind1=" " ind2="9">
   <subfield code="y">201204301250</subfield>
   <subfield code="z">diyana</subfield>
  </datafield>
  <datafield tag="090" ind1="0" ind2="0">
   <subfield code="a">658.823 </subfield>
   <subfield code="b">KOT</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Kotler, Philip </subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
   <subfield code="a">Marketing management / by Philip Kotler &amp; Kevin Lane Keller..</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">14th ed. [Global Edition].</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">England : Pearson Education Limited, c2012..</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">131 p. : ill. (some col.) ; 27 cm..</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing - Management. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing - Europe - Management. </subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
   <subfield code="a">Keller, Kevin Lane. </subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000022883</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">Yellow Spot</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000022884</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">Green Spot</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000024001</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">Red Spot</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000024002</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">Orange Spot</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">1000024650</subfield>
   <subfield code="b">Book</subfield>
   <subfield code="c">White Spot</subfield>
  </datafield>
 </record>
</collection>
