Marketing management / by Philip Kotler & Kevin Lane Keller..
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| Language: | English |
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England : Pearson Education Limited, c2012..
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| Edition: | 14th ed. [Global Edition]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | 131 p. : ill. (some col.) ; 27 cm.. |
| ISBN: | 9780273753360 0273753363 |