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Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..

Main Author:	Lovelock, Christopher H.
Other Authors:	Patterson, Paul G., Wirtz, Jochen.
Language:	English
Published:	NSW. : Pearson Australia, c2011..
Edition:	5th ed..
Subjects:	Service industries - Pacific Area - Marketing. Service industries - Australia - Marketing. Customer services - Pacific Area - Marketing. Customer services - Austalia - Marketing.

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