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Services marketing : an Asia-P...
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Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..
Main Author:
Lovelock, Christopher H.
Other Authors:
Patterson, Paul G.
,
Wirtz, Jochen.
Language:
English
Published:
NSW. : Pearson Australia, c2011..
Edition:
5th ed..
Subjects:
Service industries - Pacific Area - Marketing.
Service industries - Australia - Marketing.
Customer services - Pacific Area - Marketing.
Customer services - Austalia - Marketing.
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