01220cam a2200337 7i4500 0000014112 20150325090000.0 iicp-my 20120430104200.0 120430 000 0 eng d 9781442517010 201204301042 diyana 658.80091823 LOV Lovelock, Christopher H. Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz.. 5th ed.. NSW. : Pearson Australia, c2011.. xx, 564 p. : col. ill. ; 26 cm.. Includes index. Service industries - Pacific Area - Marketing. Service industries - Australia - Marketing. Customer services - Pacific Area - Marketing. Customer services - Austalia - Marketing. Patterson, Paul G. Wirtz, Jochen. 1000022848 Book Yellow Spot 1000022849 Book Orange Spot 1000022850 Book Green Spot 1000022900 Book Yellow Spot 1000022901 Book White Spot 1000022902 Book Yellow Spot