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LEADER |
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120430 000 0 eng d |
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|a 9781442517010
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|z diyana
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090 |
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|a 658.80091823
|b LOV
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100 |
1 |
|
|a Lovelock, Christopher H.
|
245 |
0 |
0 |
|a Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..
|
250 |
|
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|a 5th ed..
|
260 |
|
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|a NSW. : Pearson Australia, c2011..
|
300 |
|
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|a xx, 564 p. : col. ill. ; 26 cm..
|
500 |
|
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|a Includes index.
|
650 |
|
0 |
|a Service industries - Pacific Area - Marketing.
|
650 |
|
0 |
|a Service industries - Australia - Marketing.
|
650 |
|
0 |
|a Customer services - Pacific Area - Marketing.
|
650 |
|
0 |
|a Customer services - Austalia - Marketing.
|
700 |
|
|
|a Patterson, Paul G.
|
700 |
|
|
|a Wirtz, Jochen.
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999 |
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