Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..

Main Author: Lovelock, Christopher H.
Other Authors: Patterson, Paul G., Wirtz, Jochen.
Language:English
Published: NSW. : Pearson Australia, c2011..
Edition:5th ed..
Subjects:
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245 0 0 |a Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz.. 
250 |a 5th ed.. 
260 |a NSW. : Pearson Australia, c2011.. 
300 |a xx, 564 p. : col. ill. ; 26 cm.. 
500 |a Includes index. 
650 0 |a Service industries - Pacific Area - Marketing.  
650 0 |a Service industries - Australia - Marketing.  
650 0 |a Customer services - Pacific Area - Marketing.  
650 0 |a Customer services - Austalia - Marketing.  
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700 |a Wirtz, Jochen.  
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