Services marketing : an Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz..
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| Other Authors: | , |
| Language: | English |
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NSW. : Pearson Australia, c2011..
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| Edition: | 5th ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | xx, 564 p. : col. ill. ; 26 cm.. |
| ISBN: | 9781442517010 |