APA Citation

Lovelock, C. H., Patterson, P. G., & Wirtz, J. Services marketing: An Asia-Pacific and Australian perspectives / by Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz. (5th ed.). NSW. : Pearson Australia, c2011.

Chicago Style Citation

Lovelock, Christopher H., Paul G. Patterson, and Jochen Wirtz. Services Marketing: An Asia-Pacific and Australian Perspectives / By Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz. 5th ed. NSW. : Pearson Australia, c2011.

MLA Citation

Lovelock, Christopher H., Paul G. Patterson, and Jochen Wirtz. Services Marketing: An Asia-Pacific and Australian Perspectives / By Christopher H. Lovelock, Paul G. Patterson & Jochen Wirtz. 5th ed. NSW. : Pearson Australia, c2011.

Warning: These citations may not always be 100% accurate.