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Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..

Main Author:	Wilson, Alan
Other Authors:	Zeithaml, Valarie A., Bitner, Mary Jo., Gremler, Dwayne D.
Language:	English
Published:	United Kingdom : McGraw-Hill, c2008..
Edition:	1st Europian Ed..
Subjects:	Marketing. Customer services. Services industries - Marketing.

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