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Services marketing : integrati...
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Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..
Main Author:
Wilson, Alan
Other Authors:
Zeithaml, Valarie A.
,
Bitner, Mary Jo.
,
Gremler, Dwayne D.
Language:
English
Published:
United Kingdom : McGraw-Hill, c2008..
Edition:
1st Europian Ed..
Subjects:
Marketing.
Customer services.
Services industries - Marketing.
Holdings
Description
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