Skip to content
Toggle navigation
SEAL
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Accession No
Control No
Find
Advanced
Services marketing : integrati...
Preview
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to MARC
Export to MARCXML
Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..
Main Author:
Wilson, Alan
Other Authors:
Zeithaml, Valarie A.
,
Bitner, Mary Jo.
,
Gremler, Dwayne D.
Language:
English
Published:
United Kingdom : McGraw-Hill, c2008..
Edition:
1st Europian Ed..
Subjects:
Marketing.
Customer services.
Services industries - Marketing.
Holdings
Description
Preview
Similar Items
Staff View
Similar Items
Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler.
by: Zeithaml, Valarie A.
Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
by: Zeithaml, Valarie A.
Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
by: Zeithaml, Valarie A.
Service management and marketing : customer management in service competition / by Christian Gronroos..
by: GrEonroos, Christian.
Services marketing : concepts, strategies and cases / by K. Douglas Hoffman [et.al].
by: Hoffman, K. Douglas
×
Loading...
Loading...
