Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..

Main Author: Wilson, Alan
Other Authors: Zeithaml, Valarie A., Bitner, Mary Jo., Gremler, Dwayne D.
Language:English
Published: United Kingdom : McGraw-Hill, c2008..
Edition:1st Europian Ed..
Subjects:

Library Level 6

Call Number: 658 8 SER
Accession Item Category Format Status Notes
1000022869 Yellow Spot Book AVAILABLE
1000023065 Orange Spot Book AVAILABLE