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120413 000 0 eng d |
| 020 |
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|a 9780077107956
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| 039 |
|
9 |
|y 201204131601
|z diyana
|
| 090 |
0 |
0 |
|a 658.8
|b SER
|
| 100 |
1 |
|
|a Wilson, Alan
|
| 245 |
0 |
0 |
|a Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..
|
| 250 |
|
|
|a 1st Europian Ed..
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| 260 |
|
|
|a United Kingdom : McGraw-Hill, c2008..
|
| 300 |
|
|
|a xxiii, 623 p. : ill. ; 25 cm..
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Customer services.
|
| 650 |
|
0 |
|a Services industries - Marketing.
|
| 700 |
|
|
|a Zeithaml, Valarie A.
|
| 700 |
|
|
|a Bitner, Mary Jo.
|
| 700 |
|
|
|a Gremler, Dwayne D.
|
| 999 |
|
|
|a 1000022869
|b Book
|c Yellow Spot
|
| 999 |
|
|
|a 1000023065
|b Book
|c Orange Spot
|
