Services marketing : integrating customer focus accross the firm / by Alan Wilson ... [et al.]..
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Language: | English |
| Published: |
United Kingdom : McGraw-Hill, c2008..
|
| Edition: | 1st Europian Ed.. |
| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xxiii, 623 p. : ill. ; 25 cm.. |
| ISBN: | 9780077107956 |