Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. Services marketing: Integrating customer focus accross the firm / by Alan Wilson ... [et al.]. (1st Europian Ed.). United Kingdom : McGraw-Hill, c2008.
Chicago Style CitationWilson, Alan, Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Accross the Firm / By Alan Wilson ... [et Al.]. 1st Europian Ed. United Kingdom : McGraw-Hill, c2008.
MLA CitationWilson, Alan, Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Accross the Firm / By Alan Wilson ... [et Al.]. 1st Europian Ed. United Kingdom : McGraw-Hill, c2008.
Warning: These citations may not always be 100% accurate.