Social marketing in the 21st century / by Alan R. Andreasen..
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| Language: | English |
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United Kingdom : Sage Publications, Inc., c2006..
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| Edition: | 1st ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xi, 264 p. : ill. ;23 cm.. |
| ISBN: | 9781412916349 |