Ethics in social marketing / by Alan R. Andreasen.

Main Author: Andreasen, Alan R.
Language:English
Published: USA. : Georgetown University Press, c2001..
Edition:1st ed..
Subjects:
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245 0 0 |a Ethics in social marketing / by Alan R. Andreasen. 
250 |a 1st ed.. 
260 |a USA. : Georgetown University Press, c2001.. 
300 |a ix, 212 p. ; 23 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Social marketing - Moral and ethical aspects.  
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