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Ethics in social marketing / b...
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Ethics in social marketing / by Alan R. Andreasen.
Main Author:
Andreasen, Alan R.
Language:
English
Published:
USA. : Georgetown University Press, c2001..
Edition:
1st ed..
Subjects:
Social marketing - Moral and ethical aspects.
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Item Description:
Includes bibliographical references and index.
Physical Description:
ix, 212 p. ; 23 cm..
ISBN:
9780878408207
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