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|a Kotler, Philip
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|a Social marketing : influencing behaviors for good / by Philip Kotler & Nancy R. Lee..
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| 250 |
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|a 3rd ed..
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| 260 |
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|a U.S.A. : Sage Publications, Inc., c2008..
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| 300 |
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|a xii, 444 p. : ill. ; 23 cm..
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| 500 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Social marketing.
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| 650 |
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|a Behavior madification.
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| 700 |
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|a Lee, Nancy R.
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