Social marketing : influencing behaviors for good / by Philip Kotler & Nancy R. Lee..
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| Language: | English |
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U.S.A. : Sage Publications, Inc., c2008..
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| Edition: | 3rd ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xii, 444 p. : ill. ; 23 cm.. |
| ISBN: | 9781412956475 |