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Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester..

Main Author:	Sutherland, Max.
Other Authors:	Sylvester, Alice K.
Language:	English
Published:	Australia : Griffin Press ; c2008..
Edition:	3rd ed..
Subjects:	Advertising - Psychological aspects. Consumer behaviour.

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