Cover Image

Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester..

Main Author: Sutherland, Max.
Other Authors: Sylvester, Alice K.
Language:English
Published: Australia : Griffin Press ; c2008..
Edition:3rd ed..
Subjects:
Advertising - Psychological aspects.
Consumer behaviour.

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