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| LEADER |
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| 001 |
0000014068 |
| 005 |
20150325090000.0 |
| 003 |
iicp-my |
| 005 |
20120404105800.0 |
| 008 |
120404 000 0 eng d |
| 020 |
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|a 9781741755992
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| 039 |
|
9 |
|y 201204041058
|z shanthini
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| 090 |
0 |
0 |
|a 659.1019
|b SUT
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| 100 |
1 |
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|a Sutherland, Max.
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| 245 |
0 |
0 |
|a Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester..
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| 250 |
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|a 3rd ed..
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| 260 |
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|a Australia : Griffin Press ; c2008..
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| 300 |
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|a p. cm..
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| 500 |
|
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|a Includes index.
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| 650 |
|
0 |
|a Advertising - Psychological aspects.
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| 650 |
|
0 |
|a Consumer behaviour.
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| 700 |
|
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|a Sylvester, Alice K.
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| 999 |
|
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|a 1000022750
|b Book
|c Green Spot
|