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LEADER |
00757cam a2200241 7i4500 |
001 |
0000014068 |
005 |
20150325090000.0 |
003 |
iicp-my |
005 |
20120404105800.0 |
008 |
120404 000 0 eng d |
020 |
|
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|a 9781741755992
|
039 |
|
9 |
|y 201204041058
|z shanthini
|
090 |
0 |
0 |
|a 659.1019
|b SUT
|
100 |
1 |
|
|a Sutherland, Max.
|
245 |
0 |
0 |
|a Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester..
|
250 |
|
|
|a 3rd ed..
|
260 |
|
|
|a Australia : Griffin Press ; c2008..
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300 |
|
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|a p. cm..
|
500 |
|
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|a Includes index.
|
650 |
|
0 |
|a Advertising - Psychological aspects.
|
650 |
|
0 |
|a Consumer behaviour.
|
700 |
|
|
|a Sylvester, Alice K.
|
999 |
|
|
|a 1000022750
|b Book
|c Green Spot
|