Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester..

Main Author: Sutherland, Max.
Other Authors: Sylvester, Alice K.
Language:English
Published: Australia : Griffin Press ; c2008..
Edition:3rd ed..
Subjects:
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100 1 |a Sutherland, Max.  
245 0 0 |a Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester.. 
250 |a 3rd ed.. 
260 |a Australia : Griffin Press ; c2008.. 
300 |a p. cm.. 
500 |a Includes index. 
650 0 |a Advertising - Psychological aspects.  
650 0 |a Consumer behaviour.  
700 |a Sylvester, Alice K.  
999 |a 1000022750  |b Book  |c Green Spot