Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester..
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| Language: | English |
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Australia : Griffin Press ; c2008..
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| Edition: | 3rd ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | p. cm.. |
| ISBN: | 9781741755992 |