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Strategic marketing / Subhash...
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Strategic marketing / Subhash C. Jain & George T. Haley.
Main Author:
Jain, Subhash C.
Other Authors:
Haley, George T.
Language:
English
Published:
Singapore : Cengage Learning, c2009..
Edition:
1st ed. (Asia Edition).
Subjects:
Marketing - Decision making.
Marketing - Management - Case studies.
Marketing - Management.
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Item Description:
Includes index.
Physical Description:
685 p. : ill. ; 25 cm..
ISBN:
9789814281447
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