Exploring marketing research / by William G. Zikmund & Barry J. Babin.
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Other Authors: | |
Language: | English |
Published: |
USA. : Cengage Learning, c2010..
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Edition: | 10th ed. [International Edition]. |
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Item Description: | 1 Access Code Card |
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Physical Description: | xxii, 714 p. : col ill. ; 28 cm.. |
ISBN: | 9780324788617 |