Exploring marketing research / by William G. Zikmund & Barry J. Babin.

Main Author: Zikmund, William G.
Other Authors: Babin, Barry J.
Language:English
Published: USA. : Cengage Learning, c2010..
Edition:10th ed. [International Edition].
Subjects:
Item Description:1 Access Code Card
Physical Description:xxii, 714 p. : col ill. ; 28 cm..
ISBN:9780324788617