APA Citation

Zikmund, W. G., & Babin, B. J. Exploring marketing research / by William G. Zikmund & Barry J. Babin (10th ed. [International Edition].). USA. : Cengage Learning, c2010.

Chicago Style Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research / By William G. Zikmund & Barry J. Babin. 10th ed. [International Edition]. USA. : Cengage Learning, c2010.

MLA Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research / By William G. Zikmund & Barry J. Babin. 10th ed. [International Edition]. USA. : Cengage Learning, c2010.

Warning: These citations may not always be 100% accurate.