Preview: Services marketing : people, technology and strategy / by Christopher Lovelock & Jochen Wirtz.

Main Author:	Lovelock, Christopher
Other Authors:	Wirtz, Jochen.
Language:	English
Published:	Upper Saddle River, New Jersey, Pearson, c2011..
Edition:	7th ed. [Global edition].
Subjects:	Services industries - Marketing. Professions - Marketing.