00806cam a2200253 7i4500 0000014017 20150325090000.0 iicp-my 20120301160700.0 120301 000 0 eng d 9780136118749 0136118747 201203011607 diyana 658.8 LOV Lovelock, Christopher Services marketing : people, technology and strategy / by Christopher Lovelock & Jochen Wirtz. 7th ed. [Global edition]. Upper Saddle River, New Jersey, Pearson, c2011.. 648 p. : ill. ; 28 cm.. Includes index. Services industries - Marketing. Professions - Marketing. Wirtz, Jochen. 1000022662 Book Green Spot