Services marketing : people, technology and strategy / by Christopher Lovelock & Jochen Wirtz.
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| Language: | English |
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Upper Saddle River, New Jersey, Pearson, c2011..
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| Edition: | 7th ed. [Global edition]. |
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| Item Description: | Includes index. |
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| Physical Description: | 648 p. : ill. ; 28 cm.. |
| ISBN: | 9780136118749 0136118747 |