Lovelock, C., & Wirtz, J. Services marketing: People, technology and strategy / by Christopher Lovelock & Jochen Wirtz (7th ed. [Global edition].). Upper Saddle River, New Jersey, Pearson, c2011.
Chicago Style CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology and Strategy / By Christopher Lovelock & Jochen Wirtz. 7th ed. [Global edition]. Upper Saddle River, New Jersey, Pearson, c2011.
MLA CitationLovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology and Strategy / By Christopher Lovelock & Jochen Wirtz. 7th ed. [Global edition]. Upper Saddle River, New Jersey, Pearson, c2011.
Warning: These citations may not always be 100% accurate.