Services marketing : people, technology and strategy / by Christopher Lovelock & Jochen Wirtz.

Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen.
Language:English
Published: Upper Saddle River, New Jersey, Pearson, c2011..
Edition:7th ed. [Global edition].
Subjects:

Library Level 6

Call Number: 658 8 LOV
Accession Item Category Format Status Notes
1000022662 Green Spot Book AVAILABLE