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Marketing communications : the...
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Marketing communications : theory and applications / by John R. Rossiter & Steven Bellman..
Main Author:
Rossiter, John R.
Other Authors:
Bellman, Steven.
Language:
English
Published:
French Forest NSW. : Pearson/Prentice Hall, c2005..
Edition:
1st ed..
Subjects:
Communication in marketing.
Positioning (Advertising).
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Description
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