Marketing communications : theory and applications / by John R. Rossiter & Steven Bellman..
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| Language: | English |
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French Forest NSW. : Pearson/Prentice Hall, c2005..
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| Edition: | 1st ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | xviii, 500 p. : ill. ; 25 cm.. |
| ISBN: | 9781741032697 |