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Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].

Main Author:	Belch, George E.
Other Authors:	Belch, Michael A., Kerr, Gayle., Powell, Rene.
Language:	English
Published:	Sydney, NSW, Australia : McGraw Hill, c2009..
Edition:	1st ed..
Subjects:	Advertising. Sales promotion. Communication in marketing.

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